Echinacea purpurea 'PowWow Wild Berry'
And the honors just keep coming!
We just can't describe how many terrific new things are happening at once in this Echinacea! It's truly a breakthrough for the Echinacea purpurea family. The bloom color is fade-proof and absolutely unique. (The flowers make terrific everlastings as well as fresh-cut bouquets, by the way!) The flowers are SO PROFUSE on these compact little plants, beginning in early summer and then going right into fall until nipped back by frost. Like all Echinacea, 'PowWow Wild Berry' attracts butterflies and bees to the fresh blooms in summer and birds to the seed-filled cones in autumn and winter. It's simply a magnificent addition to any garden!
This plant reaches just 20 to 24 inches high when not in bloom, and spreads 12 to 16 inches wide. Despite this small size, it bears more blooms than just about any other Echinacea we've ever grown. The flowers add another 9 to 12 inches to the plant's height, giving you thick, longlasting stems for the vase. And you don't have to keep up with pinching off the fading blooms!
Adaptable to just about any climate in the United States and indifferent to extremes of heat, humidity, cold, and even drought, 'PowWow Wild Berry' thrives in any well-drained soil. It will bloom best in full sun and good garden soil that dries out just a bit between waterings, but it can take almost any conditions your garden and Mother Nature throws its way!
We recommend this new Echinacea very, very highly. You will be delighted by how quickly it grows, how beautifully it branches, and how profuse (and early!) it flowers. The color is enchanting, too! 'PowWow Wild Berry' has won awards in gardens from Massachusetts to Florida, Illinois to Louisiana. Won't you give it a try in your own landscape this season? Zones 3-9.
| Genus | Echinacea |
| Species | purpurea |
| Variety | 'PowWow Wild Berry' |
| Bloom Season | Early Summer - Mid Fall |
| Habit | Compact |
| Zone | 3 - 9 |
| Plant Height | 20 in - 24 in |
| Plant Width | 12 in - 16 in |
| Bloom Size | 3 in - 4 in |
| Item Form | 1-Quart |
| Additional Characteristics | Bloom First Year, Butterfly Lovers, Cut-and-Come-Again, Easy Care Plants, Ever Blooming, Flower, Free Bloomer, Long Bloomers, Pest Fighter, Season Extenders, Award Winner, Bird Lovers |
| Bloom Color | Purple, Dark Rose, Magenta |
| Foliage Color | Dark Green |
| Light Requirements | Full Sun |
| Moisture Requirements | Dry, Moist, well-drained |
| Resistance | Drought Tolerant, Heat Tolerant, Humidity Tolerant, Pest Resistant, Cold Hardy, Disease Resistant |
| Soil Tolerance | Poor, Sandy, Clay, Normal, loamy |
| Uses | Containers, Cut Flowers, Everlastings, Fall Color, Outdoor, Beds, Border |
| Restrictions | CAN, HI, PR |
- Butterflies like a lot of sunlight, so locate your garden in a sunny area.
- If you live in a windy location, plant your butterfly-attracting plants near a building, fence, or hedge to protect them.
- Plant a variety of nectar-rich plants, as well as shrubs and evergreens for shelter.
- Since many butterflies and native flowering plants have co-evolved, try to put in some that are native to your area. The Lady Bird Johnson Wildlife Center provides lists of plants native to states and regions.
- Certain colors are particularly attracting to butterflies – red, yellow, pink, purple, or orange blooms that are clustered or flat-topped, with a short flower tubes are especially attractive to adult butterflies.
- Avoid using pesticides, especially around nectar-producing plants.
- Provide a shallow source of water – try a birdbath with pebbles lining the bowl.
- Place a rock in a sunny spot for butterfly basking and resting.
- Create a "puddling area" by digging a shallow hole filled with compost or manure where rainwater will collect and release essential salts and minerals.
- If you want butterflies to breed in your garden, put in some caterpillar food plants, such as parsley, milkweeds, asters, thistles, violets, clover, grasses, and Queen Anne’s Lace.
- Since butterflies need nectar throughout the entire adult phase of their lives, try to create a design that will allow for a continuous bloom – when one stops blooming, another starts.














