Set plants 12 to 15 inches apart. Choose a full sun location where the soil is of a light to medium character. A rich but light, well-drained soil is essential; gaillardias are not likely to survive the winter in heavy clay soils.
Do not overwater. Periodic deadheading will encourage a lush blooming season and also prevent the occurrence of seedlings which are not true to type. Divide as needed to prevent overcrowding, every 2 to 3 years; and do so in the spring.