Rudbeckia (Black-eyed Susan)

Attract butterflies, songbirds, and helpful insects

Rudbeckias (black-eyed Susan or coneflower— not to be confused with echinacea) are easy to grow, pest and disease resistant, and widely adaptable. Adding sunny color (lemon-yellow, gold, chestnut, mahogany, bronze, and multi-colors) to perennial beds, mixed borders, containers, and fresh or dried arrangements, rudbeckia offer a range of sizes, shapes, and forms. They start from seed easily and naturalize readily, and since they're available as perennials, biennials, or annuals, there's a rudbeckia for everyone.